Findability for Bitcoin Brands
A sponsorship success story from Bitvocation.
Before we get into today’s topic, a quick announcement for Bitcoin Career Builders:
1:1 Findability Audit Sessions Are Now Available
Bitvocation is all about Findability. It’s what our POW Lab members work on. It’s what we teach during Jobtober.
And yes - it requires a low time preference. But the earlier you start laying the foundation, the sooner you benefit from it.
If group programs aren’t your thing and you’d rather have a focused, uninterrupted deep dive into your personal situation, you can now book a 1:1 session with Anja.
Now, let’s switch gears.
Findability isn’t just for job seekers - it’s for brands too.
Because if the right people can’t find you, they can’t choose you.
And we know many of you reading this are building in Bitcoin:
Founders, recruiters, teams.
This one’s for you.
Results of a recent sponsorship campaign
At the beginning of the year, we ran a 1-month campaign for an aligned partner.
Here’s what that looked like:
• 4 weekly newsletter placements
• Multiple tweets
• Mentions in our Telegram channel
The result?
• 4,500+ total views
• 400 clicks
• 16 paying customers
That’s:
8.9% click-through rate (significantly above typical benchmarks)
4% conversion rate from click to customer
For the sponsor, that translated into over 10x return on their investment.
What this shows
Now, we can’t guarantee identical results for every campaign.
But this is what becomes possible when the right offer meets a deeply aligned Bitcoin audience.
Also, not every sponsor is optimizing for direct conversions. Some care more about:
• Brand Visibility
• Authority Positioning
• Lead Generation
• Hiring Visibility
• Long-term Reputation
In those cases, 4,500 highly targeted impressions inside a Bitcoin-native ecosystem are just as valuable.
What “Aligned” Really Means
Our audience is building their lives on a Bitcoin standard.
They want to:
earn in bitcoin
spend bitcoin
secure their bitcoin
learn about Bitcoin
build on Bitcoin
If your product, service, or open roles support that - you’re aligned.
If not, we’ll likely pass.
What Sponsorships Look Like
We keep things simple — and intentional.
One-off shoutouts look like the announcement at the top of this email
Longer campaigns might be more integrated and woven into the content
Why?
Because we don’t want this newsletter to feel like a billboard. We protect the signal - and that’s exactly why sponsorships here work.
Pricing
One-off newsletter shoutouts start from 210,000 sats.
We are also opening up sponsorships for the 2026 edition of Jobtober, which will give you daily visibility for 21 days in October.
Reply to this newsletter or contact us here, if you’re interested in any of those options.
To get an idea on our audience and engagement, here are our numbers of 2025 (from our Annual Report).
Enjoy your Sunday!
Thanks for being part of the Bitvocation community 🧡