The Most Effective Way to Gain Followers on LinkedIn: Commenting
When you comment, LinkedIn really rewards you - it helps your comment get in front of more people. Not only will the author of the post see your comment, but your network will be notified that you commented, and everyone outside your network who sees that post and comments after you will also see your comment - plus the first 40 characters of your headline.
If they like your comment and your headline makes them curious, they’ll click on your profile.
If they like the first impression your profile gives (everything above the fold), they’ll follow or connect with you.
That’s why we did all the LinkedIn work last week - you updated your tagline, added the orange frame, and maybe reworked your About section. This part of your profile is your “shop window” on LinkedIn. And the best way to direct people there is by commenting on other people’s posts.
In fact, if your goal is to grow your followers, don’t focus on posting.
Focus on commenting.
If you have only a small audience, hardly anyone will see the original content you post.
But many people will see the comments you make on other people’s content.
So comment regularly until you have a substantial number of followers — then start posting more original content on your own profile.
Your homework for today: Commit to making a certain number of comments every day or every week.
One per day?
Three per day?
One day a week with ten comments?
Find a rhythm that works for you.
Consistency is key.
If you leave thoughtful comments rather than just “Awesome” or “Congrats,” you’ll start seeing results very quickly.
PS: I probably don’t have to tell you, but the lowest hanging fruit right now is to search for the #Jobtober hashtag and comment on your fellow participants posts. Help each other out!
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