Did you change your profile pic to the orange frame yesterday?
Let’s take the next step toward more visibility:
👉 Add the keyword “Bitcoin” to your LinkedIn headline.
(Or use a variation that feels right to you: Bitcoiner / BTC / ∞/21M — whatever best represents you.)
Important: Put it in the first 40 characters of your headline.
Why?
The first 40 characters show up when you comment on someone else’s post.
The first 40 characters also show up when you send a connection request.
This means your headline is one of your most powerful visibility tools.
Here are a few examples:
What makes a successful headline?
🟠 It attracts people and makes them want to connect with you.
When you leave a thoughtful comment, everyone who sees it will also see the first part of your headline.
If “Bitcoin” or another resonant keyword is right there, people are more likely to click on your profile.
If they like what they see, they’ll follow you or send you a connection request.
🟠 It increases your acceptance rate.
I personally don’t accept connection requests unless I can instantly see that the person is a Bitcoiner.
If the first thing I see is the orange frame or “Bitcoin” in the headline, I’ll accept right away.
If that’s missing, I only accept if the person added a note explaining they’re a Bitcoiner and why they want to connect.
So if you want to grow your Bitcoin network on LinkedIn, make it easy for other Bitcoiners to recognize you right away.
POW Lab members: post your new headlines in the group and ask us for feedback!
🗓 Tomorrow, in part 2, we’re going to make another small tweak to your LinkedIn profile to cover all the basics, before we focus on other Findability methods for a couple of days.
💡 Bonus tip: Play around with LinkedIn’s pronoun field if you want to get creative. For example, mine says “BTC / Hodler.”
Huge thanks to our amazing sponsors Podcasted!, BitBooks, 2BuildLaunch and BitVault, for supporting Jobtober and helping Bitcoiners become findable.
🚀 Jobtober is brought to you by Bitvocation. We make Bitcoin jobs visible and Bitcoin Professionals findable.
The Career Hub brings together tools, resources, and Bitcoin job opportunities to help you build your career. And if you want to go deeper and also work on your Bitcoin side hustle, the POW Lab is our inner circle for Bitcoin career builders.
Follow us on Telegram | Nostr | X | LinkedIn and subscribe here on Substack to stay connected.
Done! Since I started the journey with Pow Lab, my page has completely changed! I’m still far from feeling totally free to post everything I’d like, but step by step I’m starting to free myself from those “monsters”!
Thank you, Anja! Great job!